ExecFocus
- The Ultimate Online Marketing Company
Dedicated to Our Clients Success, One Customer at a Time
Annoucement:
EXECFOCUS.NET
INTRODUCES WEBSAT, THE ANSWER TO GOOGLE’S
NEW RULE LIMITING ADS
Recently
Google announced the implementation of a new
rule
restricting the number of ads a
company can run using the same keyword and pointing
to the same root domain. For example, Google
will no longer allow the following ads to run
side by side because they share the same root
domain “mystore.com”:
Buy DVDs at mystore.com
Low prices and Free Shipping over
$25. Affiliate.
www.mystore.com (pointing to http://www.mystore.com/dvd/productname.asp)
Buy DVDs on Sale
Free fast shipping! Huge selection.
Order now & save. Low prices. Aff
www.mystore.com (pointing to http://dvd.mystore.com/dvd/productname.asp)
Under the new rule, Google will
show the ad with the highest click rate and block
any other ads pointing to the same URL
According to Google,
this rule has been implemented to enhance web
surfing
on its search engine.
But while the rule will certainly limit the number
of ads pointing to the same domain and using
a similar keyword or key term, it is also predicted
to diminish traffic to web sites by 5-30% depending
on an advertiser’s reliance on affiliates.
For these websites,
ExecFocus.Net has a solution. ExecFocus.Net’s
WEBSAT technology allows websites to promote
their
products and services
online without being blocked by the new Google
rule.
WEBSAT (or Websites
Satellites) creates product-specific web sites
that allow
customers with multiple
products or services to create “mini” sites.
Each “mini” site promotes just one
product or category of product. These WEBSAT
have unique, dedicated URLs which are viewed
by Google as being independent of the main domain
name.
“We’ve used WEBSAT very successfully
to help many of our clients increase traffic
to their sites,” explains Jean Maurice
Touboul, CEO of ExecFocus.Net. “WEBSAT
allows ads to point to multiple URLs for the
same product and using the same keyword. In our
view, it’s an excellent and legal answer
to the new Google rule.” Touboul also notes
that WEBSAT improves website rankings on many
search engines, including Google.
About ExecFocus.Net
ExecFocus.Net offers complete online marketing
and advertising services to small- and medium-sized
companies looking to enhance their exposure on
the Internet via a sound marketing methodology.
Its current customer list includes RealtyTracker.com,
MyInk.com, Closeout.com, MIRA.com, and many more.
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